Behavior Design Lab

The Stanford Behavior Design Lab, led by Dr. BJ Fogg, creates insight into how computing products – from websites to mobile phone software – can be designed to change what people believe and what they do, to bring about positive changes in many domains, including health, business, safety, and education. With such ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called captology.


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