Dept of Information Processing Science, University of Oulu, Finland
September 2007 – August 2008. Working at the Persuasive Technology Lab with BJ Fogg
My research is focused on mobile persuasion, i.e. using mobile devices to change people’s attitudes, behavior, or both. I am especially interested in the opportunity moments (called kairos) of persuasion. For example when would be the best moment to persuade smokers to quit smoking? Besides kairos, there seems to be an opposite phenomenon, which I call anti-kairos. Persuasion in anti-kairos (e.g. sending work related emails on Friday evening after 4pm) is most likely to fail, but there are more anti-kairos moments than there are kairos moments.