Tanja Kotro

National Consumer Research Centre, Kaikukatu, Finland

September 2008 – May 2009. Hosted by Byron Reeves, H-STAR

I study organizational knowing related to decision making and anticipating and creating the future, especially the future consumer needs. My previous work focused on intuitive and experience based knowing as an important resource for product development and user involvement in sports technology. My current research covers areas of knowledge management, organizational studies, social aspects of creativity and new tools and models for social innovativeness. I analyze practices and references of knowing within a business context and the development of tools and practices to enhance organizational knowledge creation and creativity together with user orientation.