Heidi Enwald

Dept of Information Studies, University of Oulu, Finland

January 2011 – March 2011. Hosted by Byron Reeves, Dept of Communication

My research focuses on tailoring health information and on human information behavior. My visit to Stanford is part of CallUp&Go project, funded by TEKES. Multidisciplinary CallUp&Go projects goal is ICT-based activation on physical activity and health among call-up aged men in Northern Finland. In other words the aim is to persuade young men to be physically more active and persuasion is done by gamification. Gamified computer-platform will combine health information, game technology, tailoring and activity monitors. Call-up aged men in Oulu provide a large, population-based sample of young Finnish men. This project will culminate into six-month physical activity intervention (a randomized controlled trial) with two year follow-up.