Jerry Lindholm

Dept of Marketing, Aalto University, Helsinki, Finland

March 2011 – September 2011. Hosted by Byron Reeves, Dept of Communication

My research focuses on electronic selling and its future opportunities. The visit to Stanford is a part of an e-Sales Research Project, funded by TEKES and several Finnish companies, where we study various traditional personal selling techniques and tactics in online environments. During my six-month visit to the H-STAR institute I will familiarize myself with the concepts of persuasive technology and human-computer interaction in order to obtain more in-depth knowledge of future e-selling possibilities.