Simon Lex

Dept of Anthropology, University of Copenhagen, Denmark

February 2012 – March 2012. Working with Jeremy Bailenson, Dept of Communication

My research explores and develops theoretical insights and practical guidelines within Design Anthropology and the area of “Open Innovation”. My objective is to analyse how a large corporation involves employees and customers on online communities for developing new knowledge and ideas to improve the everyday services. My current study is based on an ethnographic fieldwork in the Innovation Department in PostNord and my focus is how insights from the daily interaction between consumers and employees (“real life”) are channelled through enabling technologies to a digital platform (“online community”).