Ursula Plesner

Dept of Organization, Copenhagen Business School, Denmark

October 2011 – December 2011. Working with Michael Shanks, Stanford Humanities Lab

I am interested in innovation and market creation in relation to Information and Communication Technologies. My current research examines how virtual worlds have been developed for use in the building industry, to aid users’ understanding of spatial issues. I have a distinct focus on the communication processes which are intertwined with innovation and market creation. While at H-STAR, I am conducting new empirical research on how small companies develop, customize, and sell virtual worlds platforms for professional use.