Naja Nielsen

Head of TV and Executive Editor, Danish Broadcasting News, Copenhagen, Denmark

February 2014-June 2014. Hosted by Prof Jay Hamilton, Dept of Communication

My principal research question is, How does the digital revolution challenge a legacy news broadcaster like DR News? The media industry has lost its business models and perhaps its relevance to global digital services like Google, Facebook or Netflix. What can the legacy business learn from the disruptors of Silicon Valley?

DR is the biggest media organization in Denmark, providing news and current affairs via TV, radio, mobile and online, but compared to Facebook or Google it looks very small. Danes increasingly think of social media services or search engines as “news providers” even though they don’t actually produce the news. Are they a threat, or could they be potential partners?