Hiroyuki Ishii

Programs Department, Japan Broadcasting Corporation (NHK), Tokyo, Japan

Apr 1 – May 31, 2015. Working with Jay Hamilton, Communication Dept.

My research concern is strategic management of broadcasting in the digital age. I have been in charge of producing a heavily-watched science entertainment program named Try & Gotcha for more than 15 years, and I am convinced that the key to the success of media lies in the emotional ties between broadcasters and viewers. I would like to re-establish such a good relationship with viewers even after launching into program distribution on the Internet. To achieve this goal, deep insight into the impact of digital media on human behavior would be indispensable.