Takahisa Miyaji

Programming Division, NHK (Japan Broadcasting Corporation), Tokyo, Japan

May 22–July 21, 2017. Working with Jay Hamilton, Communication Dept.

My goal is to understand how a public broadcaster should make use of data analytics to survive and grow in the era of digital, social and distributed media. For that, I intend to investigate emerging tech and media companies to see how they treat data and analytics for marketing and producing contents/products. In the meantime, I am also eager to become familiar with the latest global marketing trends and to make contact with first-class professionals.