Takeaki Yoda


News Dept., Japan Broadcasting Corporation (NHK), Tokyo, Japan

Jan 3–Feb 28, 2017. Working with Jay Hamilton, Communication Dept.

I focus on multimedia storytelling in the Digital age. Broadcasters need to be adapt to market change. I am seeking a suitable mode of storytelling for Digital media (Virtual Reality, Augmented Reality, Data driven, collaboration with User Generated Contents). Since each member of our audience reads, watches, or listens to different media, we need to understand how best to covey our message in an effective manner. I am investigating audience needs for news in digital media.

Since legacy media had developed ethical standards such as accuracy and fairness, we can build on them to develop analogues in the Digital world, where there is collaboration with the audience.chniques that will help me do that.