Brand Manager, Programming Division, NHK (Japan Broadcasting Corporation), Tokyo, Japan
Sep 4 –Nov 2, 2017. Working with Jay Hamilton, Communication Dept.
The nature of broadcasting has been changing rapidly, while at the same time the number of viewers has been decreasing. With these conditions in mind, I am focusing on two things. First, how do we communicate effectively with people via television. Are there innovative ways to share contents with viewers? Second, what kind of public relation activities are effective in reaching people in the digital era? My current goal is to gain familiarity with the latest technology, and acquire some ideas on how to design a promotion plan for delivering our contents to our viewers, especially younger ones.