Shotaro Honda

Digital Center, Japan Broadcasting Corporation (NHK), Tokyo, Japan

Apr 24–Jun 23, 2019. Hosted by Jay Hamilton, Communication Dept.

Many media companies are losing former viewers, and broadcasters are struggling to provide content without TV broadcasting; using web articles, internet distribution for TV programs, and posts on social media platforms. But it is difficult to evaluate properly how effective these initiatives will be. My research focus is 1) what kind of indicators and tools are suitable for “public media” services, and 2) how should we treat website and social media data for guiding action, especially given today’s increased demands for data privacy. Not only content availability but also touching people’s hearts will be key factors in a digital communication society where people are connected to on another.