Content Development, Program Production Department, Japan Broadcasting Corporation (NHK), Tokyo, Japan
Sept 15–Nov 14, 2019. Hosted by Jay Hamilton, Communication Dept.
Facing rapid change by digitalization, as a public broadcaster I believe we need to fundamentally transform the way we deliver content. Broadcasters should provide personalized service, and that, I believe, requires a deep understanding of people. My research at H-STAR will focus on three points. I will increase my understanding of human-centered design thinking so I can apply it to every aspect of our work. I will explore how we can develop an attractive, easy-to-operate user interface and an engaging user experience using personal digital devices. And I will study cases that have successfully applied new technologies like AR/VR to enrich their content.