Ana Alacovska

Department of Intercultural Communication and Management, Copenhagen Business School, Denmark

May 2009 – August 2009. Working with Fred Turner, Dept of Communication

My project “Travel Guidebooks: From Multimodal Discourses to Multimedia Mobile Devices” investigates the media convergence between corporate publishing houses and new interactive media, to understand how digitised virtual/fictional worlds enact users via shared digital media and participatory social networks and to learn how the use/co-creation of the digital travel content influences individual communication, interaction and travel experience. The research aims to explore the interplay between the fictionality of the paper multimodal genre, the virtuality and mobility of digital multimedia content and the physicality of the travel destination the guide may be taken to represent.