Dept of International Economics & Management, Copenhagen Business School
May 2012 –July 2012. Hosted by Roy Pea, H-STAR
My research project investigates the use of crowdsourcing in cross-border innovation and new product development. It does so by exploring the benefits and risks of deploying an international crowdsourcing effort, as well as appropriate types of governance that may help companies use the crowdsourcing model. The integration of crowdsourcing-driven innovation with other steps of the value chain, such as manufacturing, is investigated. The goal is to identify best practices and give recommendations for companies planning on engaging in international crowdsourcing.