Dept of Marketing and Management, Univ of Southern Denmark, Denmark
May 2012–August, 2012. Working with Karen Cook, Dept of Sociology
My research project focuses primarily on the investigation of a successful Information System adoption, with elements of sense-making, rhetoric, and hierarchies in the university e-learning context. Forms of Information System adoption may vary in different organizations and industries. My research draws from the insights of culture comparison studies, and explores the ways the various actors’ use of different forms of discourse and rhetoric influence Information System adoption.