Designer, Japan Broadcasting Corporation (NHK), Tokyo, Japan
Apr 10–Jun 10, 2016. Working with Prof Jay Hamilton, Communication Dept.
My project has two goals. First, how do those of us in broadcasting design the best UX and UI for users? Engagement with video content changes dramatically, and we need to understand the underlying drivers. To do this, we need effective ways to collect insights from people, and must make effective and perhaps novel use of the available technologies to deliver video content that encourage engagement between people and media. Second, where can innovation occur, and how? Even though the interface is continuously changing, the demand for good content does not change. I hope to find insights by looking at the nature of innovation in Silicon Valley.