Political News Reporter, Japan Broadcasting Corporation (NHK), Tokyo, Japan
Oct 21-Dec 20, 2015. Working with Jay Hamilton, Communication Dept.
New media have changed the traditional concept of the conventional unilateral mass media, creating a new media landscape for the next generation of journalists. Faced with new cost-competitive strategies, the old fashioned business model is dying. My focus is on where this market-driven media revolution is leading us to. Will new reporting services based on consumer demand capture the global market, and will they replace existing large media monopolies? Will this restructuring lead to an expansion of the total size of the media market? And how can the legacy media transform their organizations to find their position as competitive players in the new field.