Akito Iga

Business News Department, NHK (Japan Broadcasting Corporation), Tokyo, Japan

April 10–June 9, 2017. Working with Jay Hamilton, Communication Dept.

How can broadcasting media survive in the digital era? With the advance of technologies such as AI, we can expect news to be distributed more automatically, depending on people’s interest or internet search history, a development that some call the “personalization” of the news. This might completely disrupt the existing media in the future. As a reporter of broadcasting media, I would like to focus on how we should transform the way of distributing the news, and examine what kind of news is valued and needed in the “personalized” news era. Also, how should media deal with “fake news” and news being “filtered” through the internet?