Archives Division, Rights & Management Centre, Japan Broadcasting Corporation (NHK), Tokyo, Japan
Mar 1–Apr 30, 2017. Working with Jay Hamilton, Communication Dept.
Unidirectional television, which had been particularly effective in a mass production and mass consumption society, is now losing viewer popularity. For broadcasters to continue to play their role, it is obvious that they must adapt to changes in the market, but the media now used by the majority have quite different characteristics from previous ones. As a developer of a major broadcaster’s production platform, I need to have deep understanding of the changes taking place at the cutting edges of both technology and journalism, in order to ensure the harmonization that will be required for them to effectively serve the community of tomorrow.