Sound Designer, Japan Broadcasting Corporation (NHK), Tokyo, Japan.
Jan 13–Mar 12, 2020. Hosted by Jay Hamilton, Communication Dept.
Digitalization changed the nature of broadcasting dramatically. Today, people have more entertainment options than in the past. As a result, we need to capture our audience with our original contents on social networks. My challenge is to find ways to reach our target audience by using marketing strategies and a Design Thinking approach. I intend to analyze and personalize our prospective audience – digital native Millennials & Generation Z – then find an effective way to design appealing interactive contents. As a sound designer, I’m also interested in how streaming changed the music industry and what comes next in Silicon Valley.